The most important takeaways from the challenger sale book

THE MOST IMPORTANT TAKEAWAYS FROM THE CHALLENGER SALE BOOK DRIVER

This book shares other insights as well relating to the study, and goes into depth about the вЂњChallenger Sales ModelвЂќ that reps should strive to follow.

It teaches the five different skill/behavior profiles that sales reps tend to fall into, and how one profile, вЂњThe ChallengerвЂќ correlates strongly with the best performance out of even the most skilled reps. These days, everyone in the sales industry is buzzing about The Challenger Sale but thereвЂ™s a good reason for it itвЂ™s based off of one of the largest studies ever done in sales. The Challenger Sale by Matthew Dixon & Brent Adamson.

ThatвЂ™s why weвЂ™ve done the reading and research for you, compiling a list of the 10 best sales books that will be the most effective use of your time. There are countless sales books in existence, and if youвЂ™re like most professionals, you donвЂ™t have time to read them all. What's your favorite takeaway or quote from The Challenger Sale ? Share it in the comments.At Geopointe, we are always striving to help sales reps increase their productivity! We know that some of the most successful people read A LOT, and itвЂ™s widely accepted that reading and practicing what you learn can get you to the next level as a salesperson. I never thought of it that way before.'' ( Tweet this quote)ДЎ4) 'The common denominator for insight isn't geography, size, or industry - it's a common set of needs.' ( Tweet this quote)ДЎ5) 'There are several ways to be 'customer-centric' that are actually bad for business.' ( Tweet this quote)ДЎ6) 'Taking control is all about creating constructive tension.' ( Tweet this quote)ДЎ7) 'Emotional impact is about making absolutely sure that the customer sees themselves in the story you're telling.' ( Tweet this quote)

THE MOST IMPORTANT TAKEAWAYS FROM THE CHALLENGER SALE BOOK DRIVER

Share the knowledge with your Twitterverse with a simple click.ДЎ) 'Widespread support for a supplier across their team is the number one thing senior decision makers look for in making a purchase decision.' ( Tweet this quote)Дў) 'A Challenger is defined by the ability to do three things: teach, tailor, and take control.' ( Tweet this quote)ДЈ) 'As critical as a strong customer relationship may be, familiarity alone isn't enough to win the business.' ( Tweet this quote)Д¤) 'The ability to deliver unique insight is arguably the most powerful weapon in the Challenger's arsenal and the biggest driver of B2B customer loyalty.' ( Tweet this quote)ДҐ) 'What if customers' greatest need is to figure out exactly what they need?' ( Tweet this quote)Д¦) 'Over half of customer loyalty is a result not of what you sell but how you sell.' ( Tweet this quote)Д§) 'Your solution isn't the subject of your teaching but the natural outgrowth of your teaching.' ( Tweet this quote)ДЁ) 'Address each customer stakeholder as if he or she actually was the customer.' ( Tweet this quote)Д©) 'Being number one in the market is great, but unfortunately it isn't anything your customers really care about.' ( Tweet this quote)ДЎ0) 'Taking control has to happen throughout the sale, lest it end up feeling fake to the customer.' ( Tweet this quote)ДЎ1) 'World-class sales managers today are defined not just by their ability to coach to the known but to innovate around the unknown.' ( Tweet this quote)ДЎ2) 'You can't be an effective Challenger if you're not going to push your customers.' ( Tweet this quote)ДЎ3) 'Challengers know they're on the right track when they hear their customer say, 'Huh. Here are 17 of the most quotable takeaways from the book. In the end, they might make fewer friends, but they inspire more loyalty - and produce more sales. But since their primary objective is to push their customers, Challengers are comfortable staying the course. Challenger reps seek to teach prospects a new way of looking at their businesses, tailor their insights to all stakeholders within an organization, and take and retain control of the sale.Д«ecause Challengers present new ideas to prospects - sometimes solving problems that they didn't even know they had - these salespeople deal with more resistance than the average rep. Dixon and Adamson's definition of a Challenger certainly includes confrontation, but of the more constructive and less damaging sort. Least effective were Relationship Builders, often thought by sales leadership to be a company's best reps.Дoes this mean that sales reps should become short-fused bullies? Not at all. That doesn't exactly sound like a star sales rep.Д«ut out of five sales rep personas, the Challenger was the most successful, according to Matthew Dixon and Brent Adamson's book The Challenger Sale. One definition of 'challenge' is 'a call to fight.' It follows that a challenger is a confrontational person who's ready to pick an argument.

The most important takeaways from the challenger sale book